Google Business Profile (formerly Google My Business) is one of the highest-return marketing tools available to a small business — and it's completely free.
Why It Matters
When someone searches for your business by name, or searches for a service near their location, your Google Business Profile is often the first thing they see — your hours, location, reviews, and contact details, right on the search results page.
Step 1: Claim Your Listing
Search for your business on Google Maps or Search. If a listing already exists (sometimes created automatically), claim it. If not, create a new one directly through Google.
Step 2: Fill Out Every Field Completely
Business category, hours, phone number, website link, and a clear description — leaving fields blank is a missed opportunity and can hurt how Google ranks your listing locally.
Step 3: Add Real Photos
Listings with genuine, high-quality photos of your business, products, or team get significantly more engagement than those without.
Step 4: Collect Reviews Actively
Ask satisfied customers directly to leave a review. A steady stream of genuine reviews is one of the strongest local ranking and trust signals available.
Step 5: Respond to Reviews
Responding to both positive and negative reviews shows engagement and can improve how potential customers perceive your business, even when a review isn't glowing.
Step 6: Post Updates Regularly
Google Business Profile lets you post updates, offers, and news — an underused feature that keeps your listing active and engaging.
This Is Part of a Bigger Picture
Google Business Profile is one piece of local SEO — pair it with a fast, well-structured website for the best results.