Timelines are one of the most common things clients get wrong when planning a website launch — usually underestimating how much depends on their own responsiveness, not just the developer's speed.
Simple Websites: 2–4 Weeks
A standard brochure or small business site typically takes 2–4 weeks from the discovery call, assuming content and feedback are provided promptly.
E-commerce & Custom Builds: 4–8 Weeks
Online stores and more complex custom projects take longer due to payment integration, product catalogue setup, and additional testing.
What Actually Slows Projects Down
- Late content delivery — text, photos, and product information not being ready when needed is the single biggest cause of delay
- Slow feedback cycles — every round of review that takes a week instead of a day adds directly to the timeline
- Scope changes mid-project — adding new pages or features after work has started pushes the date back
How to Keep Your Project on Schedule
- Have your content (text, images, logo) ready before the project starts, not during
- Respond to review requests within a day or two, not weeks
- Agree on scope clearly upfront and treat mid-project additions as a new phase
Our Process
Our own website design process follows exactly this structure: discovery call, design and wireframes, build and review, then launch — see the full process on that page.
Ready to Start?
Get in touch to discuss your timeline honestly before you commit to a launch date.