If you're considering selling online through WordPress, WooCommerce is almost certainly the tool you'll end up using — it's the dominant e-commerce plugin in the WordPress ecosystem for good reason.
What WooCommerce Actually Does
WooCommerce is a free WordPress plugin that adds full e-commerce functionality to your site: product listings, a shopping cart, checkout, order management, and inventory tracking — turning a standard WordPress site into a functioning online store.
Why It's So Widely Used
- It's free to install, with paid extensions available for advanced needs
- It integrates natively with WordPress, so you're not learning a separate platform
- A huge ecosystem of extensions covers shipping, payment gateways, and marketing tools
- It scales from a handful of products to large catalogues
M-Pesa Integration
For Kenyan stores, WooCommerce can be connected to M-Pesa payment options so customers can check out with STK Push — critical for conversion, since most Kenyan shoppers expect to pay this way.
Hosting Considerations
A WooCommerce store has different hosting needs than a basic WordPress site — more resources for handling checkout traffic and product images. Our eCommerce hosting is sized specifically for this.
Getting Set Up
If you're starting from scratch, our online shop design service builds a complete WooCommerce store for you, M-Pesa checkout included. See also our guide on WordPress vs custom development if you're still deciding on the right platform.