The clearer your brief, the fewer revision rounds your project needs — and the closer the first draft lands to what you actually wanted.
Start With Your Goal
What is this website actually for — generating leads, selling products, informing existing customers, building credibility? Everything else follows from this.
Describe Your Audience
Who are you actually trying to reach, and what do they care about? A site built for corporate clients looks and reads differently than one built for young, mobile-first consumers.
List the Pages You Need
Be specific: Home, About, Services (and which services), Contact, and anything industry-specific. See examples of industry-specific structures on our industry website pages.
Share Examples You Like (and Don't)
Send links to two or three sites whose look or functionality you admire, and explain specifically what you like about each — "clean" or "modern" alone isn't actionable feedback for a developer.
Gather Your Content Early
Logo, brand colours, text, and photos should ideally be ready before the project starts — as covered in our guide on website build timelines, late content is the single biggest cause of delay.
Set a Realistic Budget Range
Being upfront about budget helps your developer recommend the right scope rather than either underselling what you need or overselling what you can't afford.
Ready to Brief Us?
Get in touch and we'll guide you through this process directly if you're not sure where to start.