From the Blog
Hosting tips, guides, and product updates.
M-Pesa vs Card Payments: What Kenyan Customers Prefer
If you're deciding what payment options to offer, understanding actual Kenyan customer preference matters more than assumptions.
What Is Safaricom Daraja API and Why Does It Matter?
Daraja is the API that powers most M-Pesa integrations you interact with online. Here's what it is and how it fits together.
How Does M-Pesa STK Push Work for Online Payments?
STK Push is the technology behind the M-Pesa prompt that appears on your phone during online checkout. Here's how it actually works.
How to Get Your First 100 Website Visitors
A brand-new website has zero traffic and zero rankings. Here's a realistic plan to get your first real visitors.
Meta Ads vs Google Ads: Which Should Kenyan Businesses Use?
Both platforms can drive real results, but they work very differently. Here's how to decide where to spend your ad budget.
Why Website Speed Affects Your Google Ranking
Speed isn't just a user experience nicety — Google factors it directly into how your site ranks. Here's why, and what to do about it.
How to Do Keyword Research for a Kenyan Business
Ranking for the wrong keywords wastes effort. Here's a practical approach to finding the ones that actually matter for your business.
Social Media Marketing vs SEO: Do You Need Both?
These two often get pitted against each other, but they serve different purposes. Here's how to think about balancing them.
How to Use Google Business Profile to Get More Customers
Google Business Profile is free, high-impact, and underused by most Kenyan small businesses. Here's how to set it up properly.